Admission open for Post Graduate Diploma in Management, PGDM in Communications, PGDM-C 2020-2022
The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA’s core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation that are essential to the success of any organisation today. PGDM-C and PGDM programmes are approved by the All India Council for Technical Education (AICTE).
MICA’s flagship PGDM-C is also accredited by National Board of Accreditation (NBA) and has equivalence to an MBA degree by Association of Indian Universities (AIU). The PGDM Program will apply for NBA accreditation and AIU equivalence to MBA after completion of 2 years, as per rules
Recognizing the academic rigour at MICA, All India Council for Technical Education (AICTE) approved its proposal to expand student capacity from the Batch of 2019-2021, under the PDGM Programme, along with its existing PGDM-C Programme. Both the programmes cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication.
MICA compares favourably with the top B-Schools and top MBA colleges in India. It is, by all means, considered to be the premier institute in Strategic Marketing and Communication.
How will the PGDM be different from PGDM-C?
PGDM will have Urban Impact Project worth 6 credits as a compulsory component. This will be optional for PGDM-C students. Further, following courses will be optional for the PGDM students: a) Global corporate governance, policy and ethics, b) Legal aspects of business, and c) Decoding customer engagement.
Program Key Highlights:
- Top Skills You Will learn: SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics.
- This Program For: Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals.
- Job OpportunitiesDigital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager
- Eligibility: Bachelor’s or Equivalent Degree